Imperial Company’s Integrated Marketing Programs include
unique one-to-one marketing programs combining direct mail
and personalized URLs. ‘PURL’ Campaigns are a web-based
service linking the impact-power of direct mail with the interactive
capabilities of the Internet and automate the creation, management,
and tracking of Personalized URLs and VIP Web Landing Pages to
convert more direct mail recipients into qualified prospects and
valued customers.

These programs can help you:

• Improve direct marketing response rates
• Redirect inquiries to your web site automatically
• Generate more qualified prospects
• Convert high-quality leads into revenue
• Measure results in real-time reporting
• Set yourself apart from your competition
• Deliver hot sales leads immediately to your
  sales and marketing teams
• Personalize your direct mail and the online experience
  of your customers and prospects as well