MULTI-TOUCH MARKETING UTILIZING PRINT AND SOCIAL MEDIA

The marketing world is changing daily, and with the explosion of social media opportunities there are
now many dynamic means of conveying marketing messages to your audience. However, none of these methods are 100% effective by themselves.

Studies show that by integrating social and print medias your message will be seen by a much larger audience, thereby improving your sales opportunities and ultimately the return on your marketing investment. The response rates for most marketing campaigns improve dramatically when there are multiple methods employed and your audience sees or hears your message more than once.

At R. C. Brayshaw and Company we provide our customers with the benefits of both print and virtual
media channels while tracking the response rates of our clients' marketing campaigns. This allows us
to provide the analytics that identify the source of their inquiries, and the metrics that attest to the
effectiveness of the multi-touch approach.
Integrated Marketing Communications
provides a process that creates and nourishes profitable relationships with customers and prospects by strategically controlling all messages sent to these groups and encouraging data-driven, purposeful dialog with them.

 
R.C. Brayshaw partners PINE.org Heidelberg USA Adobe Partner GATF FSC Certified
OFFSET OPERATIONS: 45 Waterloo Street, Warner, NH 03278 • Phone: 603-456-3101 • Fax: 603-456-3105
DIGITAL OPERATIONS: 11 Commerce Avenue, W. Lebanon, NH 03784 • Phone: 603-298-5057 • Fax: 603-448-0975

BINDERY OPERATIONS: 29 Newmarket Rd, Warner, NH 03278 • Phone: 603-456-3101 • Fax: 603-456-3105
WAREHOUSE & FULFILLMENT: 29 Newmarket Rd, Warner, NH 03278 • Phone: 603-456-3101 • Fax: 603-456-3105